The imagery that surrounds us today are all worn-out, played-out, out of touch. It feels the same every time—every visual, every texture, every sound—to the point that we don’t even blink anymore. We just go through the motions because we know exactly what to expect.

And we start loathing it and we stop caring.

Today whether you go to the movies, you listen to the radio, you turn on the TV, or turn to speak to the person next to you, it seems like they are all saying the same thing—the same stale and sterile, tried and tested, mass produced and mass consumed opinions.

Twenty-first century media might have brought light to the world, but it doesn’t bring fire. Cautious objectivity is the job of machines and scientists, but we are a different animal. Light may illuminate. It may even bring peace, clarity, enlightenment; but light doesn’t bring fire. Fire is different. Fire burns. Fire is passion. And just like the fate of the rebel Titan, Prometheus, fire is something that is forbidden and something you can get punished for. Simply put, fire is truth because fire is risk. (more…)