Month: August 2015

Imagination: The Theft of Fire

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The imagery that surrounds us today are all worn-out, played-out, out of touch. It feels the same every time—every visual, every texture, every sound—to the point that we don’t even blink anymore. We just go through the motions because we know exactly what to expect.

And we start loathing it and we stop caring.

Today whether you go to the movies, you listen to the radio, you turn on the TV, or turn to speak to the person next to you, it seems like they are all saying the same thing—the same stale and sterile, tried and tested, mass produced and mass consumed opinions.

Twenty-first century media might have brought light to the world, but it doesn’t bring fire. Cautious objectivity is the job of machines and scientists, but we are a different animal. Light may illuminate. It may even bring peace, clarity, enlightenment; but light doesn’t bring fire. Fire is different. Fire burns. Fire is passion. And just like the fate of the rebel Titan, Prometheus, fire is something that is forbidden and something you can get punished for. Simply put, fire is truth because fire is risk. (more…)

Consumption Theory: Social Media vs Private Media

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Experience IMAX 3D and the ultimate home theater experience in surround sound and Ultra-HD. Welcome to the world of blogs and microblogs, of forums and comment sections where everything is about trending and tagging; tweeting and trolling; searching and snapchatting; installing and instagramming; logging in and never signing out.

In the age of the spinning wheel, the beep-beep-bops, and the dot-dot-dots, this is the era of the viral state of mind—the mass consumption of social media.

Now right off the bat let me just say that I’m all for social media. I like blogs, facebook, youtube, etc. I think they’re wonderful and I believe that Gary Vaynerchuck was right when he said that we are now living in “the second industrial revolution.” But amidst these technological tectonic shifts in our reality, it just seems to me that something is lacking. Like an obese person looking at himself in the mirror for the first time in many years, we are beginning to recognize something we have been neglecting. And that is our poor diet of private media. 

But what is private media? (more…)