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Consumption Theory: Social Media vs Private Media

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Experience IMAX 3D and the ultimate home theater experience in surround sound and Ultra-HD. Welcome to the world of blogs and microblogs, of forums and comment sections where everything is about trending and tagging; tweeting and trolling; searching and snapchatting; installing and instagramming; logging in and never signing out.

In the age of the spinning wheel, the beep-beep-bops, and the dot-dot-dots, this is the era of the viral state of mind—the mass consumption of social media.

Now right off the bat let me just say that I’m all for social media. I like blogs, facebook, youtube, etc. I think they’re wonderful and I believe that Gary Vaynerchuck was right when he said that we are now living in “the second industrial revolution.” But amidst these technological tectonic shifts in our reality, it just seems to me that something is lacking. Like an obese person looking at himself in the mirror for the first time in many years, we are beginning to recognize something we have been neglecting. And that is our poor diet of private media. 

But what is private media? (more…)

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