These are not philosophical questions, but rather simple, practical questions. After all, the human race has already fought its way through war and disease. And today, in the developed world, we no longer fight for God or for country; instead the greatest preoccupation of our generation, our 21st century quotient, is primarily to fight for ourselves.
This is reflected in our modern ads and ideology. Generally we no longer advertise information or utility because you can always google something and there’s always an app for everything. Brand loyalty is also now indifferent of country of origin, production studios, record labels, artists or authors. People buy from everyone because it’s all about personality. Today the products that dominate the market are the ones that tell the world who we are—status symbols that silently project to everybody who we want to become: not necessarily our current selves, but our ideal selves. (more…)